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Generate More Leads With Business Blogging

How Can You Generate More Leads Through Business Blogging?

If your business doesn’t have a blog, then you’re potentially missing out on some serious traffic to your site.

Blogging is a very effective way to make Google work for you. Research shows that websites with regularly updated blogs achieve 434% more indexed pages on search engines.

More indexed pages for your site equals more traffic and traffic is where it’s at. If your site is looking great and performing well, then those visitors will be transformed into leads.

 

It’s not about you

Your business blog needs content which is valuable to your audience. You won’t attract much attention with overtly personal posts or posts which focus too much on your achievements in business. Your audience wants content yes…but that content needs to be high-value to them.

 

What is high value content?

High-value content is the stuff your audience like, share and link back to. It’s the content in which they find solutions to their problems…whether that’s what to buy Dad for Father’s Day, how to choose a new car or where to take the kids for a day out.

You have to put yourself in the shoes of your audience before deciding what to post about. What is it that they want?

Whilst it’s always nice to share your achievements as a business, it’s also important to remember that your audience are more interested in themselves and in finding solutions to their issues. So keep those industry updates specifically for your newsletters unless they directly affect your audience.

 

Maintain a regular blogging schedule

Ideally, you’ll need to post at least once a week. If you can’t commit to that amount of work, then consider hiring a professional writer to blog for you. It’s an investment which will pay for itself within a relatively short space of time.

Consistent blogging builds your reputation, trust and most importantly, it keeps Google on your side.

 

Work out what your audience wants

Earlier I mentioned putting yourself in the shoes of your audience. This is vital if you’re going to create the sort of content they’re going to like.

Let’s imagine that you sell high quality dog food and accessories. Your audience are animal-lovers; they’re people with an interest in animal welfare and want to know more about how to keep their pet healthy.

 

You could create blog posts about what to feed older dogs, how to treat common illnesses or which foods to avoid.

That’s three blogs containing valuable information which your audience will search for without even knowing that they’re going to end up on your site…and because you’re providing answers for them, Google sees your site as particularly valuable.

 

Share on social media

This is vital; depending on the social media platform that you’re using, there are various ways of maximising the impact of each blog post you share. For Facebook, some good tips are as follows;

·         Include questions in your post

·         Select large images to accompany your post

·         Consider using videos

 

Above all, make sure that the content is quality. Poorly written content has little to no value and Google knows the difference between a well-written blog post and one that’s been slapped together or copied and pasted.

Lindsay Nightingale offers in-depth digital marketing advice and solutions. Get in touch to learn more about what she can do for your website.